Virtual Beauty Studio
Our virtual makeup tools are here to help you discover inspiring looks and try game changing products. From mastering your brows to finding your perfect foundation shade, our virtual beauty studio will give you the edge when choosing your next go-to product.
Virtual Tool
Virtual Try On
Ready to makeup your mind? Virtual Try-On is the makeup tool that gives you the ability to try on multiple products, shades and looks all in one place.
Learn MoreVirtual Tool
Foundation Finder
Say goodbye to foundation guesswork! Our Foundation Finder uses advanced AI to analyse your skin tone and recommend your perfect shade.
Learn Moretips & trends
Makeup Decoded is makeup made easy. Master the look you want instantly, with simple how to’s on the latest trends, all the product hacks you need and your most-asked questions answered.
BEST SELLERS
makeup make change
We make makeup. We’re also committed to making change to help create a better world. Learn about our global initiatives and discover how we can drive real change together.
Brave Together
A global initiative to support everyone experiencing anxiety and depression.
Learn More
Conscious Together
Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.
Learn More