Maybelline Brave Together
IF YOU ARE FEELING ANXIOUS OR DEPRESSED AND NEED SOMEONE TO TALK TO, GO TO DITCHTHELABEL.ORG FOR FREE EXPERT 1:1 SUPPORT.
MISSION
COMMITMENTS
RESOURCES
our partner
Ditch the Label is a leading global youth charity, on a mission to support young people across the world. Each month, the charity supports thousands of young people through the DTL online community on their website. They also work with social networks and online games companies to remove abusive content. Over the last 2 years, the organisation has reached 3.4 million+ people between the ages of 12-25 through their digital support tools.
Learn More
BE BRAVE.
HAVE THE TALK.
HELP A FRIEND.
Start training now
OUR GOALS
1. FUNDING FREE 1:1 EXPERT SUPPORT
2. CO-DEVELOP MENTAL HEALTH RESOURCES FOR SCHOOLS
3. Piloting mental health support in the metaverse.
Hello World We are beyond proud to be working with Maybelline UK on their Brave Together initiative. This powerful campaign not only helps encourage more young people to open up about their mental health, but also funds crucial safe spaces both online and offline where people can receive expert help from trained mentors and therapists and benefit from new education initiatives in the classroom.
Liam Hackett
CEO at Ditch the Label
THE BRAVE TOGETHER CAMPAIGN IMPACT
45+
1.65M
34
WATCH NOW : OUR LOCAL IMPACT WORLDWIDE
Witness the powerful, worldwide impact of Maybelline’s Brave Together program in a new mini-documentary series presented by the World Health Organization Foundation.
BRAVE TOGETHER'S LOCAL IMPACT
1 in 4 people are experiencing anxiety or depression right now. We believe that no one should struggle alone. The mini-documentary series highlights Brave Together's impact on democratizing mental health support for all with a focus on the local work done in Japan, India and the US.
My name is Trisha Ayyagari and I'm the global brand president of Maybelline New York. Maybelline's mission is to give everyone the self-confidence to express their beauty. We know that makeup can be a part of that, but the real work starts on the inside. One in four people suffer from anxiety and depression, and the issue is even more exacerbated amongst young people. That's why we started Brave Together to support those facing anxiety or depression. We partner with over 45 ngos around the world to deliver free one-to-one support, and we ensure that it's adapted to the local cultural context. All of the countries and all of the NGOs have really rallied around this mission, but we still have a long ways to go. We are committed to making free one-to-one support accessible to all so that no one has to struggle alone.
BE PRESENT
Trust your instincts when something feels off. Know what to look for.
Unlike physical health, experiencing mental health challenges often comes with a lot of vulnerability and sensitivity, which can leave people feeling less than ready to share.
Everybody has off days or even off stretches of days, but when interference becomes persistent, then it’s important to take note. Areas in which you may notice change: Changes in appearance, mood, speech, behavior, their relationships, their academic performance, their level of engagement with hobbies and things they enjoy doing, sleep patterns or even their physical health and hygiene.
RIGHT SETTING
Look for a good time and place to start the conversation.
While some people might find that starting a conversation with a friend in the midst of everyday life, like at the cafeteria or at the gym, is helpful – be mindful that what your friend shares may be overheard in public places. Having a private talk is safest.
Be well fed, rested, calm and alert
Be prepared to fully listen
Silence your cell phone (and put it away)
Respect privacy
Don't make promises you can't keep (regarding safety)
ASK QUESTIONS
Share what you notice and ask about it.
The first tip is to be as concrete and specific as possible about what you have noticed. It is harder for your friend to dismiss your inquiry with an “I’m ok” if they are asked to recognize the changes or behaviors you point out.
The best way to show compassion is to simply listen for words and emotions, rather than starting to think about how you might fix something. Feeling heard can be very powerful and healing.
VALIDATE FEELINGS
Listen deeply and show support.
Validating feelings doesn't have to be hard, and it doesn't even have to involve a lot of words. Nodding your head and maintaining eye contact when someone is sharing something vulnerable with you can be very validating.
Sometimes you can do all the right things and still meet resistance. If you do, it’s OK. Don’t push hard if someone isn’t ready to share, it’s more important to keep the door open. Stay connected and check on them periodically.
ENCOURAGE ACTION
Know and share your resources.
Exercise, meditation, volunteering, etc. – support their form of self-care and even offer to join them in activities that help them in their journey.
It is not your responsibility to be an expert or clinician. Be prepared to share local resources available at your school or community where they can go to seek real help. Also encourage them to save a crisis text line in their phone.
NEED TO TALK? Visit Ditchthelabel.org
If you are feeling anxious or depressed and need someone to talk to, go to DITCHTHELABEL.ORG for free expert 1:1 support.
FAQ
Anxiety & depression look different on everyone, which makes it hard to diagnose. Each condition has its own set of unique symptoms, that can overlap. Here are the 10 common signs to help identify if you or someone you care about might be living with anxiety or depression.
- Feeling very sad or withdrawn for more than two weeks
- Trying to harm or end one’s life & or making plans to do so
- Severe, out-of-control, risk-taking behavior that causes harm to self or others
- Sudden overwhelming fear for no reason, sometimes with a racing heart, physical discomfort or difficulty breathing
- Significant weight loss or gain
- Seeing, hearing, or believing things that aren’t real
- Excessive use of alcohol or drugs
- Drastic changes in mood , behavior, personality, or sleeping habits
- Extreme difficulty concentrating or staying still
- Intense worries or fears that get in the way of daily activities