VIRTUAL BEAUTY STUDIO​

Discover our virtual makeup tools and explore personalised recommendations for a flawless makeup routine.
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TRENDING PRODUCTS

Explore our trending products at Maybelline to ensure your makeup is always on point.
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MAKEUP MAKE CHANGE

We make makeup. We’re also committed to making change to help create a better world. Learn more about our global initiatives and discover how we can drive real change. Our 2022 brand impact report is available to read here.

Brave Together

A global initiative to support everyone experiencing anxiety and depression.

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Conscious Together

Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.

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Meet Our Best Sellers

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  • New
    Sky High Mascara
    Burgundy Haze
    Buy now
  • New
    Lifter Liner Lip Liner with Hyaluronic Acid
    Cross the Line
    Buy now
  • Instant Eraser Eye Mult-Use CONCEALER
    Brightener - 05
    Buy now
  • INSTANT PERFECTOR 4-IN-1 GLOW MULTI-USE GLOW BOOSTER WITH HYALURONIC ACID
    Medium
    Buy now