Burgundy mascara by Maybelline: unleash your bold, cherry tart look
The power of burgundy
It’s official: the fashion world is mad for everything burgundy this season, with Vogue declaring it Autumn’s new neutral. And it’s not just the clothes: with millions of videos on TikTok, burgundy mascara is also the beauty product of the moment.
It’s easy to see why! Bold yet universally flattering, Maybelline’s new Burgundy Mascara is a real beauty game-changer, fitting into Maybelline’s Cherry Tart makeup trend. Ready to give it a go? Here’s how to work this of-the-moment colour into your very own, cherry tart-inspired makeup look.
The appeal of burgundy mascara
Cherry and berry tones are all over the runways and social media, with burgundy fitting firmly into this warm-toned trend. Rich and sultry, a voluminous burgundy mascara lends a subtle hint of colour to lashes that blends playful with professional. While vibrant reds make a party-ready statement, toned-down, chocolate-cherry burgundy is suitable for both day and night.
The real beauty of deep burgundy mascara is that it’s super flattering for every eye colour. Use burgundy mascara on brown eyes to bring out their warm, caramel richness, and on hazel eyes to emphasize flecks of green and gold. Naturally contrasting with greens and blues, a burgundy mascara for green eyes provides the perfect frame, while making blue eyes really pop.
How to create the Cherry Tart makeup look
Dive into the burgundy trend with our easy-to-master Cherry Tart look.
Step 1: Define eyes with Burgundy Bliss Tattoo Liner
Start by lining your upper and lower lashes with TattooStudio Gel Pencil Eyeliner in Burgundy Bliss. Long wearing and smooth, it defines your eyes with a pop of intense burgundy colour.
Step 2: Swipe on Burgundy Haze Mascara
Next, apply Maybelline Lash Sensation Sky High Mascara in Burgundy Haze. Hold the brush against your lashes and extend from root to tip in buildable layers to send those lashes upward and out.
Step 3: Finish with berry-rich lipstick
Pucker up with a cherry-tart lipstick in shades of wine, berry and burgundy. Super Stay Ink Crayon in Settle for More is super-creamy and highly pigmented, delivering a matte, berry-toned burgundy finish.
Maybelline has loads of burgundy shades and formulas to play with, so don’t be afraid to create your own Cherry Tart look!
Day-to-night burgundy
Sitting somewhere on the spectrum between chocolate brown and scarlet, burgundy is endlessly adaptable into your day and night looks.
Day look
For daytime, pair burgundy mascara with neutral makeup. Try Eyestudio Nudes of New York for pared-back neutrals in universally flattering tones. Then, finish with a light pink Lifter Gloss in Silk infused with hyaluronic acid for all-day hydration.
Night look
At night, you can create a bolder look by layering your deep burgundy mascara with matching shadow and a winged cat-eye. Ramp up the drama with a darker cherry lip like Super Stay Vinyl Ink in Lippy for budge-proof, party-ready shine.
Versatility, day to night
There’s a reason burgundy is the new black. A voluminous burgundy mascara is your handbag staple when transitioning from day to night – it’s subtle enough to fit into your no-makeup makeup daytime looks, while giving that rich swish of colour you need to define eyes for glam evening styles.
Celebrities and influencers rocking burgundy
Those in the know are driving the burgundy and cherry tart trends, starting with Millie Bobby Brown whose devotion to burgundy mascara has helped kickstart the trend. The cherry cola look has also been embraced by everyone from Megan Thee Stallion to Suki Waterhouse, and cherry mocha lips and nails are still trending on social media.
Why burgundy? Why now? Burgundy colours fit right into the current nostalgia for Y2K fashions, as well as all things grungy and nineties inspired. It was all over the Autumn 2024 runways, too, from Gucci heels to Emilia Wickstead dresses to Chanel belts.
Your go-to for the cherry tart trend
Like a classic black, burgundy mascara for green eyes works as well as for brown and blue. With burgundy pigments sitting close to the iris, eyes look extra vibrant. The best burgundy mascara comes in a brownish red shade that’s subtle enough to work into everyday styles, while extra coats create a more vivid, dazzling effect.
And of course, Maybelline’s Burgundy Sky High Mascara is a key component of the buzzy Cherry Tart trend. Ready to try something new? Explore Maybelline’s collection to find best burgundy mascara, eyeliner, lip colour, and more.
