HOW TO APPLY CONCEALER

SELECTING THE PERFECT CONCEALER

Whether you’re covering or contouring, there’s a concealer out there for you! Here’s a breakdown of the main types.

LIQUID CONCEALERS

Liquid formulas do double-duty with hydration and coverage, often adding brightness for a more radiant complexion. Look for lightweight, buildable formulas like Maybelline Super Stay Full Coverage Concealer that won’t crease or feel cakey. 

STICK CONCEALERS

Concealer sticks are perfect for on-the-go touch-ups, with a semi-solid texture that feels a bit heavier than liquids or creams. Concealer sticks are a dream to apply - just dab and blend where you need it. 

CREAM CONCEALERS

Like liquid formulas, cream concealers contain hydrating ingredients, making them a great choice if you have dry skin. Options like Maybelline Instant Age Rewind Concealer come with sponge applicators for fuss-free blending and radiant results. 
Of course, finding a skin-matching shade is key, and you can use Maybelline’s handy virtual try-on tool to get it just right! 

PRE-MAKEUP SKIN PREP

Before applying concealer, you want to prep your complexion to perfection. 

Step 1: Cleanse and tone your skin, removing any trace of dirt, pollution, and makeup.
Step 2: Apply a moisturiser (and serum if you’re so inclined!), giving it a few minutes to absorb. 
Step 3: Apply a primer to create a smooth, even base for any makeup. This keeps your look in place throughout the day. 

Concealer can be worn without foundation, especially if you’ve already applied a primer! But if you’re using it, apply foundation first. This reduces the amount of concealer you need, giving a more natural, fresh-faced finish. 

HOW TO APPLY CONCEALER UNDER EYES

Ready to kiss dark circles, undereye bags and fine lines goodbye?

First things first: if your main aim is covering dark circles, you’ll need a different shade than the skin-matching tone you’ll use on your face. Look for a formula with peachy or yellow undertones to balance out cool-toned circles. And light-reflecting blends create a lighter, brighter appearance for eyes that dazzle. 

Here’s how to apply concealer under eyes:

1.If applying by hand, dab product onto your finger first to gently warm it. 

2.Dab concealer gently under eyes with soft stippling motions. 

3.Apply from the inner corners of your eyes to your smile line. 

4.Use your fingers or mini sponge applicator to blend concealer in. 

5.Pat gently when blending rather than dragging or smearing your concealer – this will prevent caking. 

HOW TO STOP CONCEALER FROM CREASING

You’ve dabbed, patted, and blended to perfection. Now you want your concealer to stay put, without pesky lines and creasing! 


As with any makeup application, a setting powder is your best friend when it’s time to lock in your look. Dust it generously over areas you’ve concealed. One to try is Maybelline Super Stay 24H Powder Foundation if you fancy a soft matte finish. It goes on creamier than a loose powder, giving a comfortable, weightless look and feel.

CONTOURING WITH CONCEALER: HOW TO APPLY CONCEALER AND CONTOUR

We’ve covered the best way to apply concealer when you want to hide something. But did you know you can also use to highlight your favourite features? 


Contouring is all about contrasting light and dark tones. That means you can use a lighter concealer shade as a highlighter, applying it directly on areas you want to stand out and catch the light. Swipe or dab it directly on the tops of your cheekbones and the centre of your nose to make your features really pop.


Another option is to use a concealer that’s one or two shades darker than your skin tone. Apply on the sides of your nose and under the jawline to create a perfectly chiselled look. Maybelline’s Fit Me Concealer comes with a sponge applicator for a precise application and natural finish. 


Whether contouring or correcting, no matter how you use your concealer, the key to a flawless face of makeup starts with skincare. A smooth, hydrated canvas gives you the perfect base for blending, so you can put all these application tips to good use! 


It’s also important to pick the right shade – check out Maybelline’s range of concealers to find your best match.