Maybs babes terms and conditions
Review Panel Name and Description
Maybs Babes is a review panel set up to provide consumers with free Maybelline New York products in return for receiving honest feedback in the form of reviews. Reviews help other consumers make informed purchasing decisions when choosing beauty products. Reviews collected may be displayed on Maybelline.co.uk and retailer websites and will be labelled to identify them as incentivised reviews.
Promoter
Maybelline New York, a trading division of L'Oréal UK Limited, Gateway Central, 187 Wood Lane, London W12 7SA.
Panel Open Date
December 2018
Panel Closing Date
Until further notice, to be determined at the discretion of Promoter.
Last reviewed
May 2024
Personal Data and Privacy Policy
Any personal data submitted by Review Panellists (including username, contact information, personal preferences, reviews, surveys or otherwise), shall be used in accordance with these Terms and Conditions and our Privacy Policy. Review Panellists may be contacted by Promoter or trusted third party service providers about the Review Panel or the Review Materials on the contact details (email, address) provided by the Review Panellists. Review Panellists who have opted in to receive marketing materials may receive these from Promoter. For further information about the processing of personal data, consult our Privacy Policy at https://www.loreal.com/en/uki/pages/group/privacy-policy-uki/.
ENTRY
Eligibility
Great Britain residents, with a delivery address located in their country of residence, aged 18+, who follow the entry mechanic via Facebook, Instagram, Promoter’s other social media channels or Promoter’s website.
How to Sign Up Requirements
Review Panellists must follow the link in the invitation email or social media post (or other offer to enter) to the official online registration form and fully complete it. The form is hosted at https://maybs-babes.maybelline.co.uk. Entrants must complete the form in full and read, accept and agree to abide by these Terms and Conditions and Privacy Policy to be eligible for the Review Panel.
By joining and continuing to participate in the Review Panel, Review Panellists will be deemed to have read, accept and agree to abide by these Terms and Conditions.
ENTRY NOTIFICATION
Notification of entry to Review Panel
Those persons who successfully complete the online registration form will receive a welcome email notifying them of becoming a Review Panellist.
INVITATION TO PRODUCT CAMPAIGNS
Frequency and type of product campaigns
Based on Promoter’s understanding of Review Panellist profile fit with the products to be reviewed, Review Panellists may receive campaign invitation emails to review a variable number of products each year and, within any particular campaign, Promoter may provide different types of products or samples to Review Panellists.
The frequency, product campaign and product type within a campaign that Review Panellists are invited to review is at Promoter’s sole discretion.
REVIEW CAMPAIGN PARTICIPATION
Product campaign commitment and process
By signing up to the Maybs Babes Review Panel and accepting these Terms and Conditions, Review Panellists agree and understand that they will be invited to participate in several product review campaigns throughout the year.
Review Panellists agree to use the product or sample provided by Promoter themselves and write about their own personal experience of the products. They must not to use the product or sample for any other purpose than what would be reasonably expected by participation in this Review Panel. Review Panellists further agree to provide a review for each product or sample they receive.
Review Panellists will be notified of a product review campaign by a campaign invitation email to which Review Panellists must respond within the stipulated period (usually 2-3 days) to sign up to request a product or sample. Product campaigns are offered strictly on a first come first served basis.
REVIEW FORM
Review Request, Email Review Submission and Publication
After successful sign up to a product review campaign, Review Panellists will receive a review request email and, unless otherwise stated or required based on the type of product, will have up to 2-3 weeks from receipt of the product to complete a review, by following the link in the review request email to a review form or survey. Reviews are usually published within 3 days.
Promoter reserves the right to change, edit, delete or refuse to publish any review or comment that it deems, in its sole discretion, to breach these Terms and Conditions. Promoter reserves the right not to publish any duplicate content, blank or partially completed reviews, reviews in any other language than English or any unintelligible content.
CONFIDENTIALITY
On occasion, Review Panellists will be provided with samples or products before these are available to the wider public. Where this is the case, the Review Panellists will be informed of the confidential nature of the sample/product and will be asked to test them under embargo. Review Panellists therefore warrant that they will take all necessary steps to ensure that any non-public confidential information made available to them in relation to any products supplied pursuant to the Maybs Babes Review Panel is kept confidential and use such information only for the purposes of your participation in the Maybs Babes Review Panel.
DISCLOSURE
Disclosing the Review Panellist participation in the Maybs Babes Review Panel
Unless they have been provided with a product under a confidentiality embargo in accordance with the Confidentiality clause above, Review Panellists may at their own discretion choose to independently post about a product or sample on social media, separate from their Review Panel obligations. If choosing to post, Review Panellists must transparently disclose that they received a free product from Promoter through their participation in Maybelline's Review Panel to other consumers by including hashtag #ad or AD at the beginning of their post.
Promoter may encourage Review Panellists to use certain hashtags in relation to a product or sample in the Review Panellists social media posts. Review Panellists are under no obligation to use these suggested hashtags in any of their posts, but if choosing to post about the received product or sample, they must always include the disclosure hashtag set out above.
REVIEW PANEL EXIT
Leaving or Removal from the Review Panel
Review Panellists will participate on the Review Panel on an ongoing basis unless otherwise notified by Promoter. Review Panellists may choose to leave the Review Panel at any time by logging on to the Review Panel page and going to 'My Profile' → 'Delete your Membership'.
Review Panellists agree and understand that failure to leave a review on more than 2 consecutive occasions, failure to claim any products or a general lack of engagement with the Review Panel may result in removal from the Review Panel.
Promoter reserves the right to remove or suspend access to any Review Panellist that is in breach of these Terms and Conditions (once this has come to the attention of Promoter).
CONTACT DETAILS
If Review Panellists have any concerns, complaints or questions relating to any product or sample (rather than questions relating to the Review Panel), please contact Promoter’s Customer Care on [email protected].-
Promoter reserves the right to refer your review to its Customer Care Team rather than publishing it if it believes it would be better handled in this way.
General Terms and Conditions
Entry and eligibility
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Entries for the Review Panel will only be accepted in accordance with the Entry Requirements outlined above.
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The Review Panel is free to enter and no purchase is necessary.
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Promoter’s employees, their immediate family or any third party directly associated with the Review Panel are not eligible to enter.
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On joining the Review Panel, Review Panellists agree to participate in the Review Panel and submit reviews for products/samples upon receipt of each product/sample in accordance with the terms outlined above.
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Only one Review Panellist entry per person. Only one campaign product/sample per Review Panellist. Bulk entries from trade, consumer groups or third parties will not be valid. Multiple entries made by the same person will not be valid. Spamming, referral or promotion practices are not permitted and will lead to removal from the Review Panel and/or cancellation of the product/sample campaign. For the avoidance of doubt this includes, but is not limited to, soliciting public entries by posting details of this promotion on third party websites and other media (i.e. freebie websites), and any other irregular referral or promotion practice that Promoter deems in its reasonable opinion subverts legitimate referral practices.
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As entry to the Review Panel is online: (a) incomplete, illegal, misdirected or late entries will not be valid; (b) proof of complying with the How to Sign Up Requirements will not be accepted as proof of receipt or entry and (c) Promoter is not responsible for entries lost, damaged or delayed due to technical or connectivity or other problems.
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Entries and reviews cannot be returned and are the property of the Promoter once submitted.
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Promoter reserves the right to revise the Entry Requirements and periodically accept fresh entries to the Review Panel from the general public.
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By participating in the Review Panel, Review Panellists confirm that they have read, accept and agree to abide by these Terms and Conditions and Promoter’s Privacy Policy.
Product/Sample fulfilment and removal from Review Panel
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The products/samples sent to the Review Panellists are as stated and there are no alternative samples, products or cash substitutes available. Promoter reserves the right to (but is not obliged to) substitute a product/sample of equal or greater value in the event that the original product/sample is unavailable for any reason whatsoever. Promoter reserves the right to cancel a product/sampling campaign at its sole discretion.
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If a product/sample is declined or returned undeliverable, or if a Review Panellist forfeits the product/sample under these Terms and Conditions, then Promoter may at its absolute discretion select an alternative Review Panellist to receive a product/sample and submit a review. In such circumstances, Promoter has the right to immediately revoke the Review Panellist's participation in the product/sampling campaign or the Review Panel at the Promoter’s sole discretion without any obligation to notify the Review Panellist.
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If Promoter has any reason to suspect that the Review Panellist is using the review products/samples in any way other than for personal use for the purposes of participating in the Review Panel (if for examples the Review Panellist is stockpiling the products/samples, selling the products/samples or otherwise profiting from the products/samples), Promoter has the right to immediately revoke the Review Panellist's participation on the Review Panel at Promoter’s sole discretion.
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Promoter reserves the right to remove any Review Panellist that in its absolute discretion it considers could bring the Promoter into disrepute.
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Promoter reserves the right to remove a Review Panellist from the Review Panel in the event that the Review Panellist fails to provide a review of a product/sample sent to the Review Panellists as part of their participation on the Review Panel on two consecutive occasions in accordance with the Review Panel Terms and Conditions.
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Promoter shall remove any Review Panellists that have failed to abide by and/or are in breach of these Terms and Conditions.
Review Form
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All Review Panellists will complete a review form or survey providing feedback on the products/samples they are sent as part of their participation on the Review Panel. All feedback must be honest and we welcome all comments on the products/samples, both positive and negative. Where reviews are published as part of product reviews on Promoter’s website or third party sites, all reviews (positive or negative) that are in accordance with its moderation policy and these Terms and Conditions will be published.
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By completing and submitting the Review Form, Review Panellists confirm that they have read and accept the Intellectual Property section of these Terms and Conditions and have expressly assigned any intellectual property rights subsisting in the Review Form by ticking the consent box on signing up to this Review Panel and agreeing to these Terms and Conditions.
Review Panellist Warranties
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All Review Panellists agree and warrant when submitting a Review Form or survey that:
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their review complies with these Terms and Conditions;
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they are at least 18 years old, a resident of Great Britain with a delivery address for the products/samples located in their country of residence;
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they are the author of the review and that they are not assuming the identity of another person, nor using a false email address or more than one email address, nor being otherwise misleading as to the origin of the review;
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their review content is their own original created work and does not infringe the intellectual property rights of any third party;
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they will not review any product where they could have a conflict of interest;
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all content provided in the Review Form or independently posted by the Review Panellists of their own accord is truthful and accurate.
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All Review Panellists further agree and warrant that they shall not submit any content in their review that:
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identifies them to other consumers (using a first name, username or “nickname” with an approximate location rather than a full name and specific location);
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is known to be false, inaccurate or misleading.
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contains any pricing, confidential or other information about any of Promoter’s competitor brands in the health & beauty industry or their products (including manufacturers and/or distributors and/or retailers of health & beauty products);
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refers to a third party individual without their express consent;
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violates any law, statute or regulation (including, but not limited to, those governing intellectual property, consumer protection, unfair competition, anti-discrimination or advertising);
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is, or may reasonably be considered to be illegal, defamatory, libellous, abusive, hateful, harassing, racially or religiously inappropriate, offensive, inciting of violence, fraudulent, invasive of privacy, threatening, or otherwise injurious to third parties or objectionable;
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consists of or contains political campaigning, commercial solicitation, chain letters, mass mailings or other forms of "spam";
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is unrelated to the purpose of reviewing the product/sample provided by Promoter;
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contains any swearing, sexual innuendo or sexual language or which promotes or incites the perpetration of any unlawful activity such as drug-taking;
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they derive any monetary benefit or other compensation from any third party or which could be construed as an advertisement or solicitation to buy (which shall include any content that directs business away from Maybelline);
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includes any information that references other websites, URL addresses, email addresses, contact information or phone numbers;
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contains any actual computer viruses or other potentially disruptive or damaging computer programs or files, or instructions on how to create the same.
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Review Panellists agree to indemnify, keep indemnified and hold Promoter (which shall include its officers, directors, agents, employees and third party service providers), harmless from all direct or indirect losses, claims, demands and damages, including reasonable legal fees, which are incurred by Promoter for any breach of the warranties outlined above.
Intellectual Property
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Promoter shall own all copyright and any other intellectual property or other rights in the content of the Review Form, any other feedback, future submissions and quotes (‘Review Materials’) in perpetuity and Review Panellists hereby assign all copyright and any other intellectual property rights which exist in the Review Materials to Maybelline and hereby waive all moral rights that could vest in them under the Copyright, Design and Patents Act 1988 and any other subsequent or equivalent legislation. The Review Panellists undertake to do all things necessary immediately at Promoter’s request to effect or confirm the obligations set out in this paragraph.
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To the extent that the intellectual property rights in the Review Materials are not assigned, Review Panellists hereby grant Promoter a perpetual, irrevocable, worldwide, royalty-free, fully sub-licensable and transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and distribute the Review Materials or incorporate such Review Materials into any form, medium or technology at Promoter’s sole discretion including without limitation use in marketing, PR or advertising materials, other media, print and online, press releases, editorial and promotional activity, point of sale material, Promoter’s or third party websites and social media, newsletters and e-newsletters.
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All Review Materials supplied to Promoter by Review Panellists may be modified by Promoter in its sole discretion.
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By participating in the Review Panel, Review Panellists consent that Promoter may or may not choose to use, at its sole discretion, the Review Panellist's username and geographic location alongside the Review Panellists' review on the above mentioned marketing, PR or advertising materials (in each case in in both offline and online media) and the Review Panellists hereby confirm that they have expressly agreed to this reference to themselves by ticking the consent box on signing up to this Review Panel and agreeing to these Terms and Conditions.
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Promoter will not utilise any Review Materials that are not in English, are blank or contain any unintelligible content (such as content that contains random characters and meaningless word strings).
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Review Panellists agree that Promoter and its third party service providers may use Review Panellists’ email address to contact them about the status of their review and for other administrative purposes relating to the Review Panel.
Promotional Activity Relating to the Review Panel
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By participating the Review Panel, the Review Panellists agree to participate in any associated promotional activity, which may include voice, image and name for publicity purposes (in any online or offline media, outdoor/billboard, TV, print or online, including any websites, social media sites or third party retailer websites) and in advertising, marketing or promotional material (whether or not related to the Review Panel) free of charge without additional compensation or prior notice.
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Should a Review Panellist choose to post an entry on social media of its own accord about a sample sent to a Review Panellist as part of their position on the Review Panel, the Review Panellist will acknowledge their relationship with Promoter and the Review Panel by including the hashtag #ad or AD.
Closure of Review Panel
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The Review Panel is open until further notice. Promoter reserves the right to close the Review Panel at any time, for any reason or none, at Promoter’s sole discretion. In the event that Promoter closes the Review Panel, the Review Panellists will receive an email notification of Promoter’s decision.
Personal Information
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All personal details and/or information given either in the entry process or otherwise must be truthful, accurate and in no way misleading. Promoter reserves the right to remove entrants or Review Panellists if they have supplied untruthful, inaccurate or misleading personal details and/or information.
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Personal information that entrants share with Promoter (including name, address, email, username, social media profile, personal preferences or other personal data) will be kept secure and only used in line with Promoter’s Privacy Policy and these Terms and Conditions. Review Panellists' information may be used by Promoter and its trusted third party service providers to publish Review Materials on Promoter’s website or third party sites, send out the products/samples to Review Panellists, confirm when the products/samples are on their way, and to contact the Review Panellists with the Review Form or otherwise in relation to the Review Panel. Promoter will not send Review Panellists any marketing communications unless they have also agreed to this.
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Promoter may use some personal information (including full name and postcode) in order to contact the Review Panellists in the event that they are required to do so by the Advertising Standards Authority to prove that the review is genuine. The Review Panellists acknowledge and agree that, where permission has been given by the Review Panellist when entering the Review Panel, Promoter may also use some personal information (including user name or first name) when using the Review Panellist's Review Materials in marketing, PR or advertising materials, in both offline and online media.
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Review Panellists may update their personal information at any time, and may leave the Review Panel and delete their account by logging into the Review Panel page and going to ‘My Profile’. If Review Panellists leave the Review Panel, Maybelline may continue to use Review Materials in accordance with these Terms and Conditions. Review Panellists may access their personal information by logging in to the Review Panel, or by contacting Promoter at [email protected].
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This site also uses limited strictly necessary cookies which are required to keep you logged in during your session. These cookies expire shortly after the end of your session.
Limitation of Liability
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Neither Promoter nor agencies nor third party service providers involved in this Review Panel may be liable to the Review Panellists or any third party, whether arising from tort including negligence, breach of contract or otherwise or for any damage, loss, liabilities, injury or disappointment incurred or suffered whatsoever as a result of or relating to participation in this Review Panel or the products/samples to the extent permissible by law. No compensation for loss of earnings will be paid by Promoter for participation in any aspect of this Review Panel.
General Terms
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Promoter's decision is final and no correspondence will be entered into.
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Promoter reserves the right in its absolute discretion to amend or waive any of these Terms and Conditions, or suspend or cancel the Review Panel at any stage, in the event of circumstances that are unforeseen or beyond its reasonable control (including suspected or actual fraudulent or misleading practices or other breaches of these Terms and Conditions).
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English law applies and the English courts shall have exclusive jurisdiction over any proceedings in connection with this Review Panel.
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